is a design company made up of passionate people who love nothing more than finding insights and engaging solutions upon people’s needs. We always deliver eco-friendly and user-centric products to customers around the world. We continuously studied and researched how people react with products and to lead our research for successful interaction with human beings. Therefore, we have implemented our product with ten years of know-how and tactics from industrial designing experience. We believe that our products can create a positive impact on our design.

WHAT WE DO?

STRATEGY

CONSUMER RESEARCH
MARKET RESEARCH
TREND RESEARCH
BRAND EVALUATION
IDEATION
EXPERIENCE
EXPLORATION
PROJECT DEFINITION

PRODUCT

DESIGN DIRECTION
CONCEPT IDEATION
PRODUCT DEVELOPMENT
3D MODELING
MECHANICAL ENGINEERING
PROTOTYPING
RENDERING
PRODUCT PHOTOGRAPHY

BRAND

NAMING
BRAND IDENTITY
BRAND GUIDELINES
WRITING & MESSAGING
STORY
CREATIVE DIRECTION
POSITIONING
PACKAGING

New concept of multi-functional clip

kickstarter-logo-png-8__

mband & mclip are the perfect management accessory to gear up with your earphone and cable to achieve the best user-interaction!

LED LIGHT SLEEVE FOR BOTTLE, CUP & TUMBLER

OUR TEAM

profile_final

Daehoon Jung (Dan)

I’m the founder of MADD, the senior product designer.I love to explore, face new challenges in life, get inspired and never afraid to go beyond boundaries. Seven years in industrial design field and leaded many successful projects. Achieved many renown awards from open competitions.

profile_final_mary

Meifen

I’m a visual communicator and marketing executive. A dreamer, cause without dreams, there will be no goal and determination. I believe that our transparent process of meticulous collaboration with everyone involved allow us to challenge each other and push the boundary.